As a professional photographer, you should have a working website. And if you are a parvenu, it doesn’t matter; do create one, because you never know when you will go full-fledged professional.
But it isn’t all about owning a fine and detailed website is it? There are thousands of photographers out there too and on a google search, a thousand results cannot come up at once. Google ranks results and that is why SEO for photographers is a very important topic.
How do you appear on the first page during a search for a photographer in Wales or anywhere else in the world? Better still, how do you appear in one of the first two results? Pictures are the lifeblood of your profession. So where do they fit when it comes to SEO?
Google, besides ranking words – keywords, tags, and whatnot – also ranks images. But the images are ranked by some attributes and criteria.
The alternate text or tag is the “worded” description of the photos you have on your website. If someone is going through your site with an aid or any assistive technology, the alt text is read out so the person knows what the image is for.
Generally, it helps google rank your photographs. Ideally, all your photos, if they are posted on your website, should have an alt text; and each image should have a unique alt text for it. If you use the same alt text for so many images, google will consider it spamming. And spamming does not do well for SEO.
In providing an alt text, keep it short and descriptive. Like the folks at https://www.photoproseo.com/ succinctly put it, SEO for photographers “is the holy grail of online marketing.
File names are equally important when you optimize your images too. Google advises avoiding “generic filenames like ‘image1.jpg’, ‘pic.gif’, ‘1.jpg’ when possible”. Give a short but titular filename. The filename should tell exactly what is seen in the picture.
You should avoid keyword stuffing or stocking when it comes to file naming. Using not more than 4 to 6 words is good practice. You should also avoid using stop words such as “the”, “and”, as much as possible. Search engines have been programmed – or have learnt – to ignore stop words. They take up both space and time during rankings and when a search query has been issued.
In separating the words, use hyphens. Sort of like, “Wedding-Couple-By-Cake.jpg”, and not “WeddingCoupleByCake.jpg”.
Google also recommends some specific standard and supported filetypes and formats to be used. You came across one earlier: JPEG. Other recommended ones include GIF, BMP PNG and WebP image formats.
As much as you can, use “.PNG” instead of”.png”, and “.GIF” in place of “. gif”; same as for other filetypes. Matching the extension and the filename is good practice.
Image Size and Dimension
Of course, you want to put up high-quality photographs of that scenery or that family. While you can do this, it is better if you tone down on the size. Images with large sizes take longer to load and this is bad for optimization. In terms of dimension, larger images have more importance.
While you should try to reduce the size of your images and increase their dimensions, you should be careful not to substitute too much for quality. Quality images are also important. Remember that images are the lifeblood of your website.
SEO for photographers is usually riddled with confusions. However, professionals like PhotoProSEO can help nail down these little but highly important things.